Rick Cosgrove is the CXO & President of Agency EA, and the Co-Founder of Sô Labs Watch Co.

Since he was 15 years old, Rick's interests in design have drawn him into collecting mid-century furniture, lighting and objects ranging from fountain pens, clocks, watches, fossils and vinyl LPs. Asserting that all great things are truly in the details, his eclectic tastes are a constant inspiration in his approach to problem solving, strategy and consulting for his clients.

As the Chief Experience Officer of EA Collective and President of Agency EA, a global brand experiential marketing agency, he leads the overall management of strategy, operations and growth across the Client Services, Production and Creative departments at Agency EA along with setting the tone for what makes a great experience across the entire EA Collective (Agency EA, Studio Sage & Storyhorse). During his tenure at EA, he structured and launched the Creative department, growing it to a 40+ person team of creative strategists, graphic and spatial designers, copywriters, and digital leads. Over the years he’s had the pleasure of working with Intuit, HubSpot, Breakthrough Energy, Samsung, Hilton, Facebook, Square, Caterpillar, Molson Coors, McDonald’s, GE, Google and Target.

Take a listen to the Experiential Alchemy Podcast he co-hosts with Lucy Stratton.

In 2019, Rick co-founded Sô Labs, a watch brand that believes telling time should be about fun(k) not just function, through layers of color combos and strange names.

Rick currently serves on the Suburban Partnership Board for Avenues to Independence, the NBGC Associate Board and the Notre Dame College Prep Alumni Board. Previously Rick served as co-chair for the ANA Experiential Marketing Committee.

MBA @ Northwestern University Kellogg School of Management

BS @ University of Michigan Taubman College of Architecture & Urban Planning

2024 "Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years" Event Marketer Article

2022 Landa, Robin. Strategic Creativity. Routledge, 2022, Interview pp 25–30.

2021 "Is Experiential Marketing Poised for a Comeback?" https://builtin.com/marketing/experiential-marketing-post-covid

2020 Gained | Lost | Desired: The Need to Creatively Differentiate Virtual Experiences - Presentation for Tame Events "Secret Sauce" https://vimeo.com/434187236

2020 ReWork Podcast: The Email That Changed My Life https://rework/fm/email-changed-my-life/

2019 AdAge Best of Experiential https://adage.com/bestexperiential2019

2018 Beyond Vanity Metrics: How 3 Top Brands Drive Marketing Impact With Experiential Webinar

2016 Eventfarm’s Marketing Roadshow Panelist: Future of Experiential Technology

2015 Event Marketer Summit Speaker: Internal Meetings - Tips for Transforming Employee Events

2013 Event Tech Conference Speaker: AOL - Using Multiple Technologies to Extend the Live Experience

2012 Event Design Summit Speaker: Plugging Into Technology: Designing ‘Live+Digital’

2011 Event Designer of the Year - BizBash Readers Choice Award